LinkedIn has quickly become a go-to platform for business professionals to connect, build relationships, and gain exposure with industry peers. But what does it mean to be an industry influencer on this platform? Simply put, it means using your knowledge and expertise to shape conversations and become a trusted source in your field. Let’s look at what being an industry influencer on LinkedIn entails:

There’s no denying that the business world is highly competitive, and as a leader or executive, you want to make sure you stand out. That’s why many executives and business owners are now turning to personal branding – an effective way to differentiate yourself from your peers. But what exactly is personal branding? And why should you invest in it as a leader or business owner? Let’s take a look at the answers to both of these questions.

As a founder, CEO, or executive, you must leverage LinkedIn for your business and personal brand. With the right professional help, you can ensure your company is top-of-mind for potential customers, partners, and investors. Here’s why hiring an expert to manage your business and personal LinkedIn profiles benefits you.

Want to know how to generate leads through LinkedIn? Check out these tips for running a successful demand generation campaign on the platform.