LinkedIn Ghostwriter vs LinkedIn Agency: What's the Real Difference?

The Unfortunate Truth Most Companies Ignore

You don’t need:

• A LinkedIn ghostwriter
• A “coach” or “guru”
• A $1000/month engagement pod
• A freelancer from Fiverr running your LinkedIn ads
• A $500/month automated messaging service
• A $60K/year content marketer who promises to “figure it out”

These are all weak attempts to solve one problem:
‍How do we turn LinkedIn into a real marketing channel?
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As in:

• Upper funnel: impressions → followers
• Mid funnel: ICP engagement → traffic
• Lower funnel: leads → revenue

That’s it. That’s what every B2B company is chasing.

The problem is, most are still chasing hacks.
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If You Haven’t Figured It Out by Now, There Is No Hack

There’s no “algorithm trick.” No secret pod. No caption formula. No $99 course that will suddenly make LinkedIn work.

To win on LinkedIn is the same as winning anywhere else in B2B:
Do real marketing.

Which means:

• A go-to-market strategy that actually maps to your ICP
• Channel-specific execution, not generalist guesses
• A team with experience running full-funnel programs
• Testing. Optimization. New ideas. Over and over again

Most companies never commit to this. Not because they’re lazy, but because the options available to them are garbage.

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The LinkedIn Services Market Is Broken

Look around. Most “solutions” fall into three buckets:

• Solo ghostwriters – who may know content, but not GTM
• Freelancer collectives pretending to be agencies – with no strategic layer
• Generic content agencies – who bolt LinkedIn on as an afterthought

None of them give you what actually drives revenue:
Strategy + Execution + Channel Mastery.

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That’s Why We Built a LinkedIn Agency

Not a content agency. Not a freelancer marketplace.
A real LinkedIn agency.
A full-service partner that does everything LinkedIn and only LinkedIn:

• Organic content
• Paid advertising
• Outbound messaging
• Influencer integration

All handled by senior marketers who live and breathe this platform.

Our team includes:

• Ashley Sonlin – MBA from Kellogg, 500K+ TikTok followers
• Sarah Blejwas – MBA from JCU, 1M+ LinkedIn impressions in the last 90 days
• Alexa Sharpe – 4+ years LinkedIn-specific strategy
• Rachel Lindauer – Top 1% LinkedIn content expert
• Joshua Stout – Top Voice, Top 1% LinkedIn ads expert
• Brian Asperin – 5+ years running LinkedIn playbooks for high-growth brands

This is what real commitment to LinkedIn looks like.

This is how the most innovative B2B companies of the next five years will use the platform. Not as a side channel. Not as a brand awareness afterthought. As a real pipeline engine.

You can keep searching for shortcuts. Or you can start doing the kind of marketing that actually scales.

Your call.

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