15 Tips to Increase Your Engagement on LinkedIn
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Less time. Better results.
Are you looking to make an impact and drive more traffic to your personal LinkedIn page? With the rise of personal LinkedIn profiles, your ideal audience can gain a glimpse into your business through your personal brand. You can start making changes immediately that will drive the results you’re looking for.
Follow these 15 tips to eliminate the guesswork in your LinkedIn content strategy.
Start by Personalizing Your Profile
Before you ever send a connection request or post content, you need to optimize and personalize your LinkedIn profile. There’s no use driving visibility to a profile that doesn’t represent who you are and the value that you bring.
Polishing your profile with a professional headshot, personalized headline, and engaging summary is critical to improving discoverability, visibility, credibility, and engagement with your ideal audience. A well optimized profile will appear in relevant searches and showcase your expertise and experience, making it easier for potential leads to find and connect with you.
Leverage Your Network and Build Real Relationships
Leverage your network to share posts, comment on other’s work and engage in conversations. This will help you build relationships with other professionals in your field, increase visibility and increase engagement on your LinkedIn profile.
Create Content That Provides Value
LinkedIn is full of static. Poorly produced content that fails to provide value will get lost in the noise. The only way to rise above it all is to focus on producing content that provides real value for your audience… educate, entertain, or inspire. This doesn’t always mean sacrificing quantity. But if you have to choose between the two, always choose quality. Take the extra time to understand what your audience cares about and cater your messaging to their needs.
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